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Corporations and community organisations partner the Community Development Councils (CDCs) to play a more active role to uplift the lives of the underprivileged in the community and engage Singaporeans in championing the spirit of volunteerism. $10.4 million was received in corporate donations in 2010, which is a 22% increase from the $8.5 million received in 2009. The CDCs partnered some 1,700 community and corporate partners in 2010, which is close to a 40% increase in number of corporate partners as compared to 2009.Over the past three years (from 2008 to 2010), the five CDCs managed to raise a total of $27.6 million and engage close to 4,000 community partners and organisations in their community outreach programmes.
2          The recent People’s Association Community Spirit (PACS) Awards 2011 demonstrated that corporate social responsibility (CSR) and community partnerships with the CDCs continue to garner strong support in coming up with innovative programmes which provide additional social support to the less fortunate. Twenty-seven partners clinched the Community Spirit Awards presented by the People’s Association this year; up from ten in the preceding year. This year, eight of the CDC partners are being conferred the Excellence Awards and the remaining 19 received Merit Awards.   These 27 corporate and community partners being conferred the People’s Association Community Spirit Awards (PACS) are: 
Excellence Award
(a) Goh Joo Hin Pte Ltd
(b) ITE College East
(c) ITE College West
(d) Maybank Singapore
(e) Nanyang Polytechnic
(f) New Creation Church
(g) Qigong Shi Ba Shi Association (Singapore)
(h) Singapore Polytechnic
Merit Award
(a) 4PM (Malay Youth Literary Association)
(b) Addestra Learning Centre Pte Ltd
(c) Amitabha Buddhist Society (Singapore)
(d) Bartley Community Care Services
(e) Big Foot Logistics Pte Ltd
(f) Borneo Motors (Singapore) Pte Ltd
(g) Bukit Panjang Government High School
(h) Chevron Singapore Pte Ltd
(i) Credit Suisse AG (Singapore Branch)
(j) Far East Plaza Management Corporate Strata Title Plan No. 1259
(k) ITE College Central
(l) Koh Kock Leong Enterprise Pte Ltd
(m) Koufu Pte Ltd
(n) Lorong Koo Chye Sheng Hong Temple Association
(o) Mapletree Investments Pte Ltd
(p) National Library Board Singapore
(q) The Singapore Buddhist Lodge
(r) Yun Nam Hair Care Pte Ltd
(s) Zhi Zhen Tan Dao Xue Hui (Singapore)
3          For instance, Goh Joo Hin Pte Ltd donated $100,000 and sponsored $85,000 worth of rice, hampers, canned food and recyclable bags through its collaborations with North East CDC. New Moon Big Walk 2010 is one such collaboration which outreached to 4,000 participants and benefitted 3,000 residents with funds for their medical and rehab expenses.
4          Another corporate partner recognised for its CSR endeavours points out to Maybank Singapore for raising over $530,000 for the Maybank Family Fund, which is administered by the Central Singapore CDC to help needy families in the Central Singapore District. Over 200 of their staff were also involved in community programmes in partnership with Central Singapore CDC. For example, Maybank Singapore organised the Maybank NightWalk, which attracted over 11,000 participants to walk and raised over $330,000 funds for the Maybank Family Fund. Some other initiatives launched using the Maybank Family Fund includes sponsorship of induction cookers for underprivileged old folks to minimize fire hazards, sponsorship of boots for aspiring kids from low-income families in the Free Kicks soccer programme, and the recently launched CashUP programme to match savings from low-income families in the Talking Dollars and Sense programme.
5          For South West CDC, Koh Kock Leong Enterprise Pte Ltd has generously contributed to help the community and less fortunate with donations of over $300,000 in 2010 to support the CDC’s programmes and events which benefitted over 2,700 residents and involved over 9,000 residents.  The Koh Kock Leong – South West CDC Meals Bursary, which provides meals bursaries for needy students during school days for an entire year, has benefited 690 students with $145,800 in funding up  from  the 282 beneficiaries and $29,000 donations in 2008. In addition, Koh Kock Leong Enterprise Pte Ltd also donated over $60,000 to iCOPE (Interim Coping Package for Economic Downturn) scheme to help tide affected residents over the economic downturn with a wide spectrum of assistance such as transport subsidy, food rations, water and book vouchers and employment incentive grant.
6          A community partner worth commending in the promotion of healthy lifestyle is Qigong Shi Ba Shi Association (Singapore) (QGSBS). QGSBS is a key stakeholder of North West CDC in driving North West Health Qigong Programme where 45 volunteer Qigong Instructors assisted in the running of 37 Health Qigong Clubs. In 2010, the Programme was successfully modelled into a national initiative with the launch of the National Health Qigong Programme in partnership with the PA, MCYS, CDCs and HPB due to its sustainable community outreach and health benefits. The CDCs aim to form 89 new Health Qigong Interest Groups at RC/NC-level and increase the number of members to 10,000 over two years. The initial collaboration between North West CDC and QGSBS allows for the expertise and experience to be tapped, ensuring optimal distribution of resources and better tailored programme for the national initiative.
7          Institutions and schools are also jumping on the bandwagon to partner the CDCs in community outreach programmes. ITE College East partnered South East CDC in supporting two programmes which outreached to more than 2,500 participants and 500 beneficiaries. Three hundred and seventy of their staff and students also helped to install grab bars, shower sets and level taps to improve the living conditions of less fortunate residents.     
8          The Community Development Councils (CDCs), in achieving their key thrust of Connecting the Community, develop strategic partnerships with corporate and community partners to better serve our residents. The CDCs adopt the ‘Many Helping Hands’ approach to continue to strive for community bonding in bringing people together and, strengthen sense of ownership by focusing on the synergy of people, public and private (3Ps) sectors so as to enlarge the pool of resources available in the community.
9          Interviews with CDC spokesperson and partners can be arranged. Please refer to contributions for the CDCs’ corporate and community partners at Annex A.   The write-up of the PACS Award Scheme is at Annex B.
Date                                    :           23 June 2011
Media Liaison Officers     :           Muhammad Fairuz Bin Mohd Amir
                                                       South West Community Development Council
                                                       CDC Branding Taskforce
                                                       DID: 6551 9269
                                                       Mobile: 9006 0073

About Community Development Councils (CDCs)

There are five Community Development Councils namely, Central Singapore CDC, North East CDC, South East CDC, North West CDC and South West CDC. The Mayors of the CDCs are as follows:
-Mayor of Central Singapore District: Mr Sam Tan;
-Mayor of North East District: Mr Teo Ser Luck;
-Mayor of North West District: Dr. Teo Ho Pin;
-Mayor of South East District: Dr Maliki Osman; and
-Mayor of South West District: Dr. Amy Khor. 
The CDCs strive to align its activities and efforts with its three key strategic thrusts:
(a) Assisting the needy
To help the less fortunate through job matching and social assistance schemes
(b) Bonding the people
To bond the community through projects & programmes to bring them closer to one another
(c) Connecting the community
To develop strategic partnerships with corporate and community partners to better serve our residents
About People’s Association
The People's Association's mission is to build and to bridge communities in achieving one people, one Singapore. We do this through our network of 1,800 grassroots organisations, five Community Development Councils, the National Youth Council, National Community Leadership Institute, Outward Bound Singapore and Water-Venture. More information at


Annex B


In 2010, the People’s Association (PA) expanded the PA Community Spirit
(PACS) Awards Scheme to also recognise organisations which had made significant
contributions to the PA and/or contributions that cut across several constituencies
and/or CDCs by introducing a “Partners of PA” award category. The contributions by organisations are holistically assessed in five broad areas of Volunteerism Philosophy and Commitment, Community Bonding and Outreach, Sharing and Caring for the Community, Impact and Multiplier Effect on the Community and Quality of Partnership.
2          There are four categories under the PACS Awards:

(a) Employers of GRLs
For private or public organisations which have supported their
employees’ involvement in PA GROs;

(b) Partners of GROs
For private or public organisations which have supported the
GROs/constituency’s programmes and activities;

(c) Partners of CDCs
For private or public organisations which have supported the
CDCs/districts’ programmes and activities; and

(d) Partners of PA
For private or public organisations which have supported the
programmes and activities of the PA and/or several constituencies
and/or CDCs.

3          All award categories will have “Community” and “Corporate” subcategories
and two levels of award (Merit and Excellence).
Related Documents

Annex A - List of Oustanding Corporate and Community Partners [72.0 KB]

Name Muhammad Fairuz
Tel9006 0073
Other 6551 9269

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