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Nearly 50% of the water used at homes goes to showers and kitchen sink washing. PUB will roll-out a series of television advertisements and other initiatives from 27 February to encourage people to adopt good habits by taking shorter shower and not to wash dishes under a running tap.

As part of its ongoing efforts to get people to use water wisely, PUB, the national water agency, is rolling out a series of television advertisements and other initiatives to remind the public about the importance of making water conservation a way of life.

Under the tagline “Every drop counts, Use only what you need”, this year’s awareness programme shines the spotlight on two of the most water consuming activities at home. Generally, showers and washing in the kitchen sink takes up 29% and 22% of an average family’s monthly water consumption respectively. By shortening the duration of water usage, people can save 9 litres (Six 1.5-litre bottles) of water per minute in shower and 8 litres (Five 1.5-litre bottles) of water per minute in the kitchen sink.

A series of three television advertisements focusing on taking shorter showers, not washing dishes under a running tap and installing thimbles in taps and showerheads will air on Mediacorp Channel 5 and 8 for about five weeks from 27 February to end-March 2011. Hosts on MediaCorp’s Good Morning Singapore will also share water-saving tips twice weekly from 28 Feb to 16 Mar 2011. Water conservation posters and banners will also be displayed at public venues such as housing estates and reservoirs.

“Through these television advertisements and other initiatives, we hope to raise public awareness that water is precious even though it is easily available at the turn of a tap. Many people do not appreciate that every drop adds up. In fact, simple acts such as installing thimbles in taps and shower heads at home can help each person save as much as 3,600 1.5-litre bottles of water a year. For the whole of Singapore, this translates to as much as 50 million litres of water a day,” explained Mr Chong Hou Chun, Director (Water Supply Network), PUB.

As part of its school outreach programme, PUB has taught 140 students from different schools on how to conduct water audits at home under a pilot programme. By learning how to read water meter, check for leaks, install thimbles, practise water saving habits as well as calculate water consumption and water savings, students will be encouraged to conserve water from a young age. These water ambassadors can also influence their family members on adopting positive water using habits. This trial sets the stage for a nationwide plan to recruit more schools and students.

Other community outreach efforts include the Water Volunteer Groups comprising volunteers and students who visit households to conduct audits and share simple steps to help them reduce their water consumption.

To help inculcate good water-saving habits among domestic helpers, PUB has published a bilingual video and handbook offering tips in English and Bahasa Indonesia. These materials will be used as training curriculum in maid employment agencies. So far, more than 10 agencies have come on board the first phase by sending their trainers to a course conducted by PUB. These trainers will then mentor their domestic helpers on efficient water usage. PUB also plans to reach out to all the maid employment agencies in the next few years.

“It’s important for foreign domestic workers (FDWs) to understand that water is precious in Singapore. Most household chores are handled by them so it’s crucial for them to understand the importance of saving water. When they learn how to use water wisely, they will be responsible users. That’s how our partnership with PUB can help Singapore to manage water effectively with our FDWs,” explained Mr Gary Chin, Managing Director, Nation Employment Pte Ltd.

PUB is also organising roving exhibitions to raise public awareness of water-efficient household appliances and devices. This exhibition’s first stop is at City Square Mall where the venue is sponsored by the mall from 27 Feb to 6 Mar 2011. Thereafter, this exhibition will move on to key destinations like Marina Barrage and NEWater Visitor Centre.

In addition, PUB has revamped the packaging of its popular water saving kits featuring its mascot Water Wally. A set of thimbles with three and four holes allows residents to have greater flexibility in regulating their tap’s and showerhead’s flow rates. Water Wally stickers with specific messages are also included in the kit to act as reminders of good water saving habits in homes.

Today, Singapore has built a robust, diversified and sustainable water supply from four different sources known as the Four National Taps (water from local catchment areas, imported water, reclaimed water known as NEWater and desalinated water). More than 5 million people enjoy clean, safe water at a turn of tap. However securing an adequate water supply is not enough. It is equally important to manage the water demand. As part of its long-term efforts, PUB has built up a comprehensive water conservation programme to reach out to the People, Private and Public sectors.

PUB’s efforts in water conservation have been rather successful as Singapore’s per capita domestic water consumption has dropped from 165 litres per day in 2003 to the current 154 litres. The target is to lower it to 147 litres by 2020 and 140 litres by 2030. Refer to Annex 1 for details on PUB’s water conservation efforts.

For free water-saving kits, the public can call PUB 24-hour Call Centre at 1800-2846600 or visit PUB’s exhibition at City Square Mall from 27 Feb to 6 Mar 2011. More information on water-saving tips can be found in PUB’s website,

About PUB
PUB is a statutory board under the Ministry of the Environment and Water Resources. It is the national water agency managing Singapore’s water supply, water catchment and used water in an integrated way. PUB won the 2007 Stockholm Industry Water Award and was named Water Agency of the Year at the Global Water Awards 2006.

About PUB’s tagline: Water for All: Conserve, Value, Enjoy
PUB has ensured a diversified and sustainable supply of water for Singapore with the Four National Taps (local catchment water, imported water, NEWater, desalinated water). To provide water for all, PUB calls on all Singaporeans to play our part to conserve water, keep our water catchments and waterways clean and build a relationship with water so we can enjoy our water resources. We can then have enough water for all uses – for industry, for living, for life.

Note: Please acknowledge PUB as PUB, the national water agency and not Public Utilities Board.

27 Feb 2011

Related Documents

Annex 1.pdf [511.3 KB]

Name Lim Siew Wee
Other 97300823

Name Joy Tan
Other 97267976

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